A good Return on Ad Spend (ROAS) depends on your industry and profit margins. Generally, a ROAS of 4:1 ($4 revenue for every $1 spent) is considered good, but e-commerce businesses often aim for 5:1 or higher. Our calculator helps you estimate achievable ROAS based on your specific metrics.

PPC can deliver immediate traffic, but optimization takes time. You’ll typically see initial results within 1-2 weeks, with performance improving over 3-6 months as campaigns are refined. The calculator shows projections for your first month and beyond.

CPC (Cost Per Click) means you pay when someone clicks your ad, common in search advertising. CPM (Cost Per Mille) means you pay per 1,000 impressions, often used for display/brand awareness campaigns. Our calculator focuses on CPC-based campaigns which are more performance-driven.

For budgets under $1,000/month, self-management might be feasible. For larger budgets or complex campaigns, professional management typically delivers 20-50% better performance. Our calculator shows what’s possible with expert optimization at your budget level.